Trends & Techniques

Strawberry Makeup

This glowy, viral makeup trend leaves skin looking flushed, fresh and kissed by the sun – faux freckles optional. Think dewy complexion and a natural look that beams with a youthful aura.

Get the Look

Step 1: Glow

Apply TimeWise® Luminous 3D Foundation in your preferred shade.

Container of Translucent Loose Powder with open lid

Step 2: Set

Set your foundation in place with Mary Kay® Translucent Loose Powder.

Brow tint applicator and angled cheek brush scattered with loose coral blush

Step 3: Blush

Swipe Mary Kay Chromafusion® Blush in Hot Coral onto the apples of your cheeks.

Model applying fake freckles to her cheeks with a brow tint applicator

Step 4: Dot

Create faux freckles using the tip of the applicator for Mary Kay® Volumizing Brow Tint in Blonde.

Tube of pink shimmer lip gloss with wand applicator in front of product swatch

Step 5: Shine

Achieve juicy lips with Mary Kay Unlimited® Lip Gloss in Fancy Nancy.

†Available while supplies last

Ready to try this girl-next-door look for yourself?

Highlight the inner corners of your eyes with a Shimmery Eye Shadow.
Apply a Neutral Eye Shadow Shade into and above the creases of your eyelids.
Go minimal on your Eyeliner by holding the wand upright and wiggling it between your upper eyelashes.
Apply two coats of Mascara.
Get a natural brow look by filling in sparse areas with a Brow Liner and setting the hairs with a Clear Brow Gel.
Add a pop of Lipstick in a complementary, neutral color.
Top it off with a Vibrant Lip Gloss shade. (We recommend shimmer!)

Model with blonde hair and rosy cheeks wearing gold jewelry and a red top, looking to the right

Crushed coral blush stacked in pieces with a brow‑tint applicator flicking tinted particles

Close-up of a ripe red strawberry with green leaves against a light background

FAQs

What is the strawberry makeup trend?

You know that flushed look people have after a little while in the sun? The strawberry makeup trend mimics that effect, without all the added skin damage. In essence, a strawberry girl has luminous skin, rosy cheeks and glossy, pink lips.

What color of makeup makes you look younger?

Soft, pastel colors and luminous makeup – verses dark, bold colors and heavy, matte makeup – can help bring out your youthful glow.

Is strawberry makeup just a trend?

Every trend, including strawberry makeup, has a beginning. What turns a trend into a timeless technique is adaptability. Strawberry makeup gives a kind of effortless, natural look that is sure to stand the test of time. Fake freckles may come and go, but we see strawberry makeup as a new staple.