Direct Selling Association Code of Ethics
What is Direct Selling?
Direct selling is a method of marketing and selling products or services directly to consumers outside of a traditional retail environment. Direct sellers may engage with customers through one-to-one consultations, group presentations, online platforms, catalogues, or telephone communications.
Individuals involved in direct selling are commonly known as independent consultants, distributors, or representatives.
A direct selling business opportunity may be suitable for individuals from diverse backgrounds and experience levels, particularly those who:
- Have an entrepreneurial mindset.
- Enjoy working with and connecting with people.
- Prefer a flexible working environment.
- Wish to earn additional income with a relatively low start-up investment.
- Seek opportunities for personal and professional development.
Mary Kay and the DSA
The Direct Selling Association (DSA) is a respected trade association representing companies that manufacture and distribute products and services sold directly to consumers through independent sales representatives.
Mary Kay Inc. has been a member of the DSA since 1970 and has a long history of active involvement with the organization. Mary Kay executives have served, and continue to serve, in leadership roles within the association, contributing to the advancement of industry standards and ethical business practices, including the development and promotion of the DSA Code of Ethics.
Direct Selling Association: Facts and Figures
Direct selling continues to provide entrepreneurial opportunities for millions of individuals worldwide. A direct selling business offers:
- A business opportunity based on the direct sale of products or services to consumers.
- The ability to start and build a business with a relatively low initial investment.
- Flexible work arrangements that can be tailored to individual schedules and goals.
- Opportunities to develop business, leadership, and interpersonal skills.
- The potential to earn income based on individual effort, business activities, and performance.